Objective: To contribute creative PR and communications skills and experience and to collaborate with a team that enhances brand performance as well as organizational success.

Area of Expertise:
. Public relations
. Managing Editor
. Integrated Marketing Communication
. New Product Launch
. Cross Functional Operation & Team work
. Brand Management

Professional Experience:

1. Edge Marketing Vietnam
Jun 2013 – Current

Social Media Manager
Reporting to Digital Director and Managing Senior Social Media Specialists (3 staffs)

2. XL Entertainment (Temporary contract)
Jan 2013 – Jun 2013

PR & Communication Lead
Reporting to CEO and Managing PR Assistant and Social Media Specialist (2 staffs)

3. FV Hospital
June 2010 – Jan 2013

Senior PR & Communication Officer
Reporting to PR & Communication Manager
and Managing 2 freelancers

• Creating effective communication materials (press release, advertorials, editorials, external/internal newsletter, brochures and other promotional materials.
• Being responsible to medical public affairs, including managing and solving media crisis arisen from the hospital’s operation and business; supporting the Customer Service Department to deal effectively with the claims from clients.
• Being responsible to publication of communication materials from developing plan, writing, editing, to proofreading, designing, photography… to ensure the release of effective materials on time.
• Being team leader in holding press conference, taking responsibilities to develop plans, implement activities and supervise the performance of all pre-conference and post-conference activities.
• Giving support in term of marketing and media and co-operating with other teams to organize external and internal events (such as creating news, guests invitations, MC scripts, etc…)
• Developing effective PR plan with clear focus, strategy, strong tactics and effective cost, making significant to developing marketing plan with whole team.
• Being responsible to book media and follow-up Master PR plan.
• Maintaining and building strong relationships with local press agencies through regular contacts, press conferences and other activities, which help to run PR news/articles effectively and targeting a very large group audiences. Thanks to my good relationships with media, every press release of FVH is run effectively and can access expanded audiences of from 10 to 30 press agencies depending on the values of news released.
• Working with agency to develop social media plan (Fanpage, e-direct mails, search engines…)

4. Sun Flower Media
June 2006 – May 2010

Senior Editor
Reporting to Managing Editor and Managing journalist team

• Taking responsibilities to develop concepts, topics, contents and layout to three well-known and reputable magazines, including Tiep thi & Gia dinh, Cosmopolitan, Tiep thi & Gia dinh Wedding, concurrently, which target different groups of audiences and different styles; delivering high-appreciated performance to this really challenging task.
• Managing a team of 10 reporters and taking responsibilities to edit their articles, push them to meet the deadlines while ensuring the high-quality of the contents.

4. Edge Marketing Company
February 2005 – May 2006

Reporting to Creative Director
Excellent in writing and editing newsletter, brochures, interviews, scripts, cards, e-direct mails, handbooks and websites in Vietnamese for premium drinks, such as Johnnie Walker, Baileys, etc. and other fields as travelling (Singapore, Malaysia…), resort (Ho Tram resort in Vung Tau…)…


Certificate LCCI in Marketing (Credit)
2009 – 2010
Brainbox Vietnam
Bachelor of International Banking and Finance
2001 – 2005
Banking University of Ho Chi Minh City

Job Training & Conference:

Excellent Client Service, Edge Marketing Vietnam’s internal training – July 2013

People Management Course, FV Hospital’s internal training – June 2012

Hospital Management Asia 2011 in Singapore – September 2011

Joint Commission International, FV Hospital’s internal training – June 2010

• “Cửa sổ tâm hồn lần II”: First award, granted by Tuoi Tre newspaper in 2008
• “Bí Mật Cuộc Sống lần I”: Encouraging award, granted by Muc Tim newspaper in 2004
• “Học sinh giỏi văn cấp Thành phố”: second award in 2000 (12th grade)
• “Học sinh giỏi văn cấp Thành phố”: second award in 1998 (9th grade)

To see my portfolio on Marketing & Communication, please click here.

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